This privacy policy describes how our company, KY Western History, and our group companies, collect, store, process and use personal data.

Please read this privacy policy carefully to understand how we collect, use and protect your personal data. We may make changes to the privacy policy from time to time. If you have any questions, comments or requests related to the privacy policy, please contact us in one of the ways listed below.

Personal Information

Your name, telephone number, e-mail address and data relating to your activities on our website are examples of information that relates directly or indirectly to your identity, contact information or location.

We also collect your personal information when you visit our website or use one of our mobile applications. This information may include your IP address, location information, general preferences, settings and system specifications.

How do we use personal data?

We use your personal data for several reasons, including:

  • Ensure all processes run smoothly – your personal data helps us to continually improve our website and mobile apps and allows us to process your transactions quickly.
  • Creating unique content – by aligning our website and mobile app with user preferences, we can offer you products and services that match your interests and needs.
  • Reviews – we collect personal data provided in your reviews, for example, by recording the establishment you visited, and analyze these reviews to assess the quality of a product or service.
  • Customer Assistance – To facilitate your communication with our customer service agents, we use personal data, such as your phone number, for the following purposes:
  • Confirm your identity quickly and securely – and link your order history directly
  • Enable follow-up from our side via phone, email or chat. When we think you may need our help, for example if you cancel a transaction at the last stage of the booking process, we use your personal data to see if you need help.

Newsletter

We use the mailing list to keep you up to date and to introduce our new products, special offers and promotions. You can unsubscribe from these newsletters at any time by clicking the unsubscribe link in the body of the email or by contacting us via the contact details at the bottom of this privacy policy. While we appreciate any feedback you may have, you do not need to provide a reason for unsubscribing from our mailing list.

Legal basis

We are registered as a company under Dutch law, which specifies a number of legal bases that justify the use of personal data. We use your personal data on three legal bases:

  • Performance of a contract – we may use your data based on your contract with us. We may use said data, for example, to process online purchases of one or more of our products or services.
  • Consent – based on your express consent, we may use your personal data for any of the purposes set out in the consent agreement, for example to send you regular newsletters. You always have the option to withdraw your consent – just let us know by contacting us via the contact details at the bottom of this privacy policy.

Cookies and Google Analytics

We want you to enjoy using our platform, so we use cookies to ensure our KY Western History website runs smoothly and reliably. Cookies are small text files that are placed on your computer or mobile device when you visit our website. These files are placed on your device by your web browser and are deleted each time you close your browser, or retained for a longer period of time. Cookie files that have not been deleted are sent to us by your web browser the next time you visit. This allows us to recognize your computer or mobile device and to improve and personalize your interaction with and use of the KY Western History website. We also use other tracking technologies similar to cookies to accomplish the same purpose, such as third-party tools.

How do we protect personal information?

We are committed to protecting your personal data from unauthorized use, modification, publication or deletion. To achieve a high level of protection, we have various physical and technical security measures in place. Physical security measures include limited and controlled access to our offices and measures to protect laptop and desktop users. Our technical measures include regular scanning of websites and mobile applications to identify flaws and vulnerabilities. We also scan devices for malware, and your personal data is stored on secure networks and is only accessible to a limited number of individuals with specific access rights to such systems. These individuals are under strict obligation to keep your personal data confidential. All sensitive information you provide is also encrypted using Secure Socket Layer (SSL) technology. Finally, we do not store or have access to all of your payment card data. For this, we rely on our partner, Adyen, to provide payment services on a PCI security compliant system and to handle this data securely.

Access to your personal data

You have the right to receive information about your personal data in a clear and accessible manner. In addition, if your personal data contains incorrect information or if you believe that this information is being used, stored or processed incorrectly, we will be happy to correct, supplement or delete such data as soon as possible. Deletion of your account is also possible at any time. Please contact us at the email address listed at the bottom of this privacy policy. To enable us to respond promptly to such requests, please indicate “Personal Data Request” in the subject line of the email.

We reserve the right to make changes to this privacy policy. We will always post a new version of this privacy policy on our website and indicate the date of the latest version. As we will not inform you in advance of all changes we make, we recommend that you review this privacy policy from time to time. If you continue to use our platform after new changes have been made, we assume that you acknowledge and agree to its latest published content.

If you have any comments, concerns or questions about our privacy policy, please contact our customer service team at ky_western_history@westernkyhistory.org.